Many, many articles are written on social media and social media marketing. How you should do it personally, how you should do it as a company, trends, what is hot etc. And social media like Twitter and LinkedIn are used to spread the links. As an online professional interested in consumer behavior, social media is of special interest to me and I try to keep track of the publications. For my own and for your use, I’ve gathered some here and added a short summary, so you can easily see if it’s relevant for you. I will keep this list up to date by keeping only the most recent and relevant links.
- Trends
- Strategies
- Tips and Tricks
- Measurement of success
- Social media feedback, frustrations and observations
- Live tweets on social media
If you feel something recent and relevant is missing, please let me know by leaving a response below.
Social media trends
This is the updated 2010 version of the exciting 2009 Youtube movie on the impressive developments of the Internet in general and Social Media trends specificly.
There are many tools available to drive and manage social media marketing. Here's a nicely categorized and quite up to date list.
Social media strategies
Presentation on slideshare, about the way Nokia approaches social media: Move from big bang campaigns to continuous engagements, from transactional to relationship and now experiential marketing and a social media policy.
Slideshare presentation by DDB's Eric Weaver on why you DON'T need a Social Media strategy and especially on what you DO need.
Social media is public media. Before you let your employees contribute, it's wise to have some kind of social media policy. Why do it yourself, if someone else did it for you already? Here's a list of 100 policies from 100 organizations.
Denis Pombriant, guest writer on the Awareness blog, provides a "Top 5" of considerations of setting up a social media campaign: know your customers, membership is not participation, women use it more, social media segmentation and outbound vs inbound.
Social media tips and tricks
Not related to recruitement only, this blogpost provides 11 basic but very good things for companies to take into account when contributing to social media.
52 short tips, tricks, ideas to write about, things to do with your blog when you are bored, etc. Some very easy to implement, some projects on their own.
Social media measurement of success
Syncapse has come up with an actual dollar value of a facebook fan in this PDF. Although some of the logic in the calculations seems a bit odd, it does provide some interesting insights.
Actions lead to success. Numbers define success. This presentation show the results of many ways to use facebook in marketing and provides lessons how to benefit from this.
Before starting social media marketing activities, consider this short article on the importance of being able to keep track of the success rate: set goals, make a plan, measure response and evaluate.
This Dutch article (translated with google) in 'Financieel Dagblad' (comparable with Financial Times) describes the possible bubble that is growing around social media and might pop soon, when companies discover the low ROI.
Slideshare presentation by Sorav Jain on how not and especially how to measure your Social Media campaign successfulness.
Social media feedback, frustrations and observations
This category of links is perhaps a bit weird. Not much is being published and shared about less positive experiences with social media tools. However, these are probably the stories that can lead us to true insight.
With a slight tone of frustration, this interesting post states that some companies are ruining the social media experience by just trying to sell and gain information from consumers and not contributing with interesting information themselves.
Born out of frustration are these 5 strongly advised considerations for using Facebook and keeping things pleasant. My question: Does this mean Facebook is still maturing, or is this the first sign of a spiral downwards, as some other media have suffered.
Live tweets on “social media” and “socialmedia”
And of course more and more is published every day:
With this overview I do not try to be complete, as that would be impossible and remove the purpose of this summarizing overview. However, if you feel something recent and relevant is missing, please let me know by leaving a response below.