The Chinese market is unique
Hong Kong television station Pearl showed an insightful lecture by a J Walter Thompson consultant about marketing in China. Most important lessons: traditional marketing principles don’t work and don’t listen too much to Chinese experts.
Here’s his list of “10 commandments”, as he called it, which I enriched with some examples:
- Don’t take your CEO to dinner in a rich neighborhood of Shanghai » More: 10 things not to do when dealing with China